Dr. Tan Lay Hong, a Senior Lecturer at Universiti Teknikal Malaysia Melaka (UTeM), exemplifies the critical role of women in driving local innovation with global impact. Specializing in Service Marketing, Service Quality, and Sustainable Management, her work bridges societal needs and global aspirations. Through grants from UTeM and the Ministry of Higher Education (KPT), Dr. Tan leads projects addressing gender inclusion, including a Women-Friendly City initiative and a Gender-Inclusive and Sustainable Public Transportation System for Women. These initiatives align with global sustainable development goals (SDGs), particularly gender equality and inclusive urban development. Her research translates into practical solutions for empowering women, fostering inclusive communities, and advancing societal well-being. By publishing extensively, Dr. Tan amplifies the transformative role of women as innovators and changemakers, demonstrating how local initiatives can create a ripple effect globally, shaping resilient and equitable societies.