MsFong Chai Lee

Chai is a powerhouse entrepreneur who has spent the last two decades building and scaling multimillion-dollar ventures in the digital and eCommerce space. As the Founder and CEO of Famsy, she leads Malaysia’s largest on-demand merchandise production hub—spanning 30,000 sqft of innovation-driven manufacturing—with a mission to transform everyday gifting into meaningful, customizable experiences. Chai’s strength lies in merging vision with execution. She has turned Famsy into a brand that thrives on personalization, speed, and creativity, serving hundreds of thousands of customers through a seamless blend of tech, design, and locally rooted production. Her work empowers individuals and organizations alike to express identity, celebrate moments, and leave lasting impressions through product. Driven by bold ideas and a relentless commitment to excellence, Chai is building more than a business—she’s setting new standards for how modern brands tell their stories through merchandise across Southeast Asia.